Technology is GenY’s humble servant and they use it to connect and collaborate with their peers, co-workers, employees, business partners, customers and, yes, complete strangers. So it’s not the technology that’s important, it’s the relationship and community building that’s facilitated by technology that matters.
One of the surprises in reading Donna Fenn's Change This Manifesto about young entrepreneurs is that their success is dependent on their ability to build relationships and community between partners, vendors, and customers. Here are some examples:
- Fenner found that Upstarts have a strong tendency to start businesses with partners. They look to use a team to expand their skills and reach.
- In this economy—in any economy, really—you don’t just need customers, you need evangelists. Do this by building communities of customers.
- Build dedicated tribes of employees. "Upstart CEOs tend to build company cultures that reflect their own workplace needs. So traditional hierarchies are rare, frequent feedback and short-term rewards are popular, and training is viewed not as a luxury but as a necessary recruitment and retention tool."
My primary takeaway from the manifesto is that, although technology is important, the community and leadership skills that I describe here on Lead Quietly, are still an important tool in the entrepreneurs toolbox. It is much more than technology.
Thanks for reading. Please lead quietly.