Sunday, January 25, 2009

Godin's "Tribes" - I defaced it.

I defaced my copy of Tribes: We Need You to Lead Us. It's not what you think. I liked Seth Godin's latest book and its ideas.

You see, I have this habit of writing reference notes in the back pages of the books that I read. If there is an idea or insight that I feel that I want to revisit, I will write a one or two word note and a page reference. The note allows me to go back and revisit an idea. Most of the books that I read have only a handful of notes. By the time I had finished Tribes, I had nearly two pages and 16 high-level ideas that I wanted to revisit. Combined with some dog ears, my copy of Tribes is a bit of a mess. It's defaced.

Before I started reading Tribes, Godin was already a hero of mine. As an author, blogger, and marketer, his work had already impacted my thinking about marketing, the web, and entrepreneurship. I was anxious to connect with his latest book, Tribes, because of it's focus on leadership.

My admiration for the book is not unqualified. If you are looking for a leadership book with substantive leadership theory, I recommend that you consider Warren Bennis, Peter Drucker, James M. Kouzes and Barry Z. Posner, Jim Collins, Tom Peters, Robert Greenleaf and others.

On the other hand, if you are looking for contemporary insight at the intersection of leadership, marketing, and social networking, Godin provides plenty of thought provoking insights and ideas. These are the thoughts that led me to deface my copy.

Here are a handful of Godin's ideas.

Leadership is a choice that you make. I have written previously about leadership choice. Godin agrees and writes, "everyone in an organization-not just the boss-is expected to lead...individuals have more leverage than every before."

Fear of failure is overrated. Fear is a significant inhibitor of innovation and progress. He says, "We choose not to be remarkable because we're worried about criticism."

Curiosity - Godin puts curiosity on a pedestal. He says, "Curious people count....curiosity... will lead us to distinguish our own greatness."

Leadership requires bravery.
"Managing doesn't, and following the rules to make a living doesn't.... Pushing the envelope.... requires bravery."

Wrong isn't fatal
. Godin reminds us that Steve Jobs at Apple has been plenty wrong. Although most recent thinking about Jobs concerns his health, the reputation of Jobs isn't based on his failures like the Apple III, NeXT, or Newton. "The secret of being wrong isn't to avoid being wrong. The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal."

These are just a handful of insights that I noted in defacing my copy of Tribes. There is much more inside. I recommend that you get your own copy to deface.

Thanks for reading. Be brave and curious. Please lead quietly.
Don

1 comments:

Rosa Say said...

I don't think you defaced it at all Don - you enhanced it, turning it into a self-coaching tool versus a disjointed book! As you know, I thought Tribes needed a lot more work pre-publication, but one could also say that if Seth Godin wanted to provoke a response he succeeded wildly.

I think your review says this quite well: "On the other hand, if you are looking for contemporary insight at the intersection of leadership, marketing, and social networking, Godin provides plenty of thought provoking insights and ideas."

The whole story of publication which surrounds this book is itself a case study on leadership for me too: This is clearly a case of what leverage a best-selling author and marketing guru has (with a much earlier tipping point for his ideas), as opposed to an unknown who might have a brilliant book languishing unread in poorly distributed channels. An uncommunicated message is not a very good one, no matter what its potential may be, yet a poorly concocted message can soar when engaged conversation provides wings.